The Goldstein Group Places Ethan Allen on Route 22 in Watchung New Jersey

The Goldstein Group Places Ethan Allen on Route 22 in Watchung New Jersey

PARAMUS, NJ. (2025) – The Goldstein Group, a leading provider of retail real estate services in New Jersey, announced it has placed Ethan Allen at Green Brook Commons, 1691 Route 22 Watchung, NJ according to Neil Goldstein, Principal of The Goldstein Group.

Ethan Allen relocated from a nearby site and opened a 4,230 square foot store in a former Chase Bank pad site. Goldstein and Mark Handwerker, Executive Vice President of The Goldstein Group represented the tenant. William Farkas and Mike Testa from Jeffrey Realty represented the landlord, Watchung Urban Edge LLC.

“Ethan Allen was looking to relocate its existing store and after a thorough analysis of the market, it was decided to find an alternative near the prior location”, noted Goldstein. “Additionally, the company decided to reduce its store size from a larger model to one of their new prototypes.”

Ethan Allen is an international interior design company, manufacturer and retailer in the home furnishings marketplace. Ethan Allen was founded in Vermont in 1932 by brothers-in-law Nat Ancell and Ted Baumritter as a houseware’s sales agency. In 1935 a purchase of a bankrupt sawmill in Vermont would start their manufacturing of home furnishings. They officially changed their company name to Ethan Allen in 1969 and began marketing directly to consumers rather than furniture retailers. Today they are a world leader in environmentally responsible manufacturing with over 170 locations with their headquarters in Danbury, Connecticut.

Greenbrook Commons is anchored by Aldi, BJ’s Wholesale Club, Buffalo Wild Wings and The Vitamin Shoppe. Nearby retailers include Target, TJ Maxx, PetSmart, Old Navy, DSW, Phenix Salons, MedExpress, RockBox, BigBlue Swim School, snap fitness, Stop & Shop, Starbucks and Five Guys.

About The Goldstein Group

The Goldstein Group, New Jersey’s leading full-service commercial real estate brokerage firm, specializes in owner representation, retailer representation, investment sales and management services. The firm, founded in 1986, represents over 12,000,000 square feet of retail space and numerous national and regional retailers and restaurants. The Company is the New Jersey member of the Retail Brokers Network. As an RBN affiliate, The Goldstein Group provides clients assistance throughout the United States with qualified retail specialists in over 65 offices in the United States and Canada.

For more information on the Retail Brokers Network, visit www.retailbrokersnetwork.com.

For more information, contact Chuck Lanyard at (201) 703-9700, extension 115 or visit the Company’s website at www.thegoldsteingroup.com.